The team consists of a unique combination of business development experience, deep packaged goods and internet marketing expertise, and renowned special effects and medical prosthesis talent. The company is led by CEO Oscar Atkinson, former investment banker and MBA. Special effects artist Matt Singer invented the product and heads R&D. Jocelyn Atkinson leads marketing. Board advisors from Schering Plough, Procter & Gamble, and the medical industry contribute their experience and connections.